While many at the National Association of Broadcasters participants last week were focused on topics such as Esports; presentations like Beyond the Briefing Room: Tales from the White House Beat, and on new offerings like the just-introduced Influencer Series: Sports and Entertainment, TrafficCast executive Nick Kiernan was at the Las Vegas conference to see about In-Vehicle Experience, or as we’ve known it for decades – car radio.
Throw some television into the equation as well; industry experts are examining how to offer relevant car radio and video experiences into a future which includes autonomous vehicles. Surround sound? Screens on the back of front car seats? What kind of new content?
TrafficCast supplies nationwide up-to-the-minute traffic information, much of which is disseminated through automobile radios.
The National Association of Broadcasters conference is the world’s largest and most comprehensive convention encompassing the convergence of media, entertainment and technology. With more than 90,000 attendees from 160 countries and 1,600+ exhibitors, NAB Show is the ultimate marketplace for solutions that transcend traditional broadcasting and fuel the digital storytelling economy.