Behind the Scenes at TrafficCast

When looking at your GPS for directions or for a way to navigate around hairy traffic situations, it’s likely not often you think too hard about how the information is getting there. After all, you have some place to go. But when you stop to consider the marvel that is your standard GPS, you may wonder just how it all actually works. While a lot of that data is coming from the help of satellites and road sensors with traffic tracking technology, a great deal of what you see relies on a human touch. So who are these mysterious traffic people and how do they do it? Keep reading and we’ll help demystify the process a little.


The above picture shows a few of our Traffic Operators working the night shift in our operations center in Wilmington, De. This office, along with our office in Madison, runs from 5:30 a.m. to 9:30 p.m. before handing off coverage to our partner office in Shanghai, China until 5:30 a.m. the following morning—meaning TrafficCast is a 24/7 operation. Traffic never sleeps and neither does our coverage. We divide all 50 states (along with areas of Canada and Mexico) into “markets” which are assigned to each operator. Operators work in the same markets each day, allowing them to learn the regions like the back of their hand. This familiarity allows them to quickly navigate areas and track any potential traffic impacts.

You’ll notice a wall of TVs in the front of the space. This helps us keep tabs on incidents impacting traffic from a variety of sources including: DOT highway cameras, Facebook and Twitter live streams, weather reports, national news, and more. Whether it’s traffic jams, derailed trains, wildfires, hurricanes, or a truckload of chickens running loose on a highway (yes this has happened, and quite recently at that) it all comes across our TV screens for operators to monitor. The more eyes on the road, the better.

You’ll also see each operator utilizes three computer monitors at their workstation. This means their heads are, quite literally, always on a swivel. While the TV wall helps the office track the most severe traffic situations, multiple monitors allow operators to survey their respective markets at a rapid pace. Monitoring Social Media, DOT, news, maps, and of course our own curation system to produce the most accurate and up-to-date information possible.

Hopefully this gives you a bit more insight to the work that helps guide you on your everyday journeys. For more information about what’s going on here at TrafficCast or for news on the latest and greatest updates on the transportation industry, follow us @TrafficCast on Twitter.

A Look into the Future at CES

We were fortunate enough to attend CES in Las Vegas once again this year and, as always, walked away inspired and in awe. There’s no better way to start off the year than steeping in the latest developments from the greatest minds in the industry. The tools, toys, and technology never fail to impress and if CES is any indication, there are mind-blowing times ahead in the auto industry. One could talk for days about the amazing things unveiled at the Mecca of Consumer Technology, but we’ll keep this brief. Listed below are just a few of the fascinating pieces of automotive tech we came across:

1. Hyundai Elevate Concept

This is certainly one of the stranger concepts that made its way to Vegas this year.  Dubbed “The Future of the First Responder Industry”, the Hyundai Elevate Concept is a vehicle sporting wheels with robotic legs that would allow drivers to not only drive, but walk, jump, and climb their way to their destination. These legs could help drivers navigate rough terrain or escape sticky situations like a flood or snow drift. It’ll be many years before something like this hits the road, but it certainly gives one pause when considering a world of walking cars.

2. Bell Flying Taxi

Also called “Bell Nexus” the flying taxi concept is a hybrid-electric aircraft capable of seating up to 5 people and carrying 600 pounds. While a taxi service is its main billing currently, Bell is keeping other options on the table in case the future of consumer flying cars fizzles out. In that case, the company would be looking into logistics services or use in the military. Making it a hybrid rather than fully-electric increases the vehicle’s range and load capacity, strengthening it’s potential for use outside of strictly consumer air travel.

3. Nissan’s Invisible-to-Visible Tech

Invisble-to-visible (I2V) projects images and information drawn from the Cloud and the vehicle’s onboard sensors, and projects them onto the interior side of windows. If this sounds like some kind of video game, that’s because the company behind the tech’s development is Unity Technologies who got their start in the gaming industry. Some possible uses include: projecting tour guide information when driving through unknown areas or receiving warnings about traffic incidents and dangerous road conditions. While this all sounds incredible, it is tech likely more suited for autonomous vehicles rather than human-operated, as the possibility of distraction seems high.


A four-legged car.
A four-passenger air taxi.
A self-cleaning litter box for your favorite four-pawed creature.

An athletic mouth guard that measures impacts an athlete takes over the course of a season.
A laptop that helps tweens learn coding.
Devices for the differently-abled, plus a challenge to reinvent the wheelchair.

It’s the Consumer Electronics Show, 2019!

The CES, which opened to the public in Las Vegas today, is not only enticingly full of fun and futuristic gadgets, but also heavy on displays and proposals for what’s ahead in the world of mobility. CES, according to one insider, has become as much about tomorrow’s automotive technology as it has about life-raft sized TVs and internet-connected litter boxes. So much so that a team of TrafficCast’s top officials are in attendance to see where TCI needs and products and mobility’s new products and ideas can intersect. TrafficCast CEO Al McGowen and Executive Vice President Nick Kiernan and other officers are using floor time to connect and idea-exchange with other mobility professionals throughout the week. (Meet Nick Kiernan –

Mobility highlights include an all-electric motorcycle, so close to production that it has a price tag – $29,799, and its maker, Harley-Davidson is accepting pre-orders. Concept cars and connected vehicles are also explored, as vehicle technology is a prominent feature of CES 2019, earning its moniker as one of USA Today’s best automotive shows.

Meet Kelly

Learning about geography is what Kelly Kittle likes about her job as Manager and Lead Operator at TrafficCast’s Middleton, Wisconsin office.
“It has given me a broader sense of location.” says the Sun Prairie, Wisconsin native. “I like that my job has increased my knowledge of places.”
Kelly is in her third year of curating traffic situations and events in various US cities, from accidents to constructions to developments resulting from natural disasters big and small.
Kelly’s sense of geography has not always been limited to Wisconsin, however. For the past 15 years, she has traveled across several Midwestern states to participate in square dancing conventions, a lively past time she enjoys with family members.